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Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.

Magento Beginner’s Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

Magento Beginner’s Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.

After installing Magento, you’ll learn how to set up your first store and add multiple stores in the same environment. One of Magento’s strengths, the product catalogue, will also be discussed thoroughly. From there we’ll continue to set up payment and shipping methods. You’ll learn to use themes to give your store the look and feel you need. As well as that, you’ll start using extensions to expand Magento’s functionality and you’ll learn to process your first orders.

You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.

Preface
Chapter 1: Installation
Chapter 2: General Configuration
Chapter 3: Categories and Attributes
Chapter 4: Simple Products
Chapter 5: Beyond Adding Simple Products
Chapter 6: Customer Relationships
Chapter 7: Accepting Payments
Chapter 8: Configuring Shipping
Chapter 9: Customizing Your Store's Appearance
Chapter 10: Fulfilling Orders
Chapter 11: Maintaining and Administrating Your Store
Appendix: Pop Quiz Answers
Index
Preface
Up
Chapter 1: Installation
Installing Magento locally
Requirements
Time for action – installing Magento on a Windows machine
I'm on Mac; what should I do?
Installing Magento at a hosting service
How to choose a Magento hosting provider
Installatron
Time for action – installing Magento using Installatron
What is SSL and do I need it?
Summary
Up
Chapter 2: General Configuration
The installation is complete; what's next?
The Magento Dashboard
Managing Stores
General settings
Setting up taxes
General taxation settings
Product Tax Classes
Customer Tax Classes
Customer groups
Managing tax zones and rates
Managing tax rules
EU business to business VAT
Time for action – using VAT validation
Summary
Up
Chapter 3: Categories and Attributes
What you need to know
An example category structure
Catalog defaults
Time for action – catalog settings
Working with attributes
Time for action – creating your own attribute
Using attribute sets
Time for action – creating your attribute set
Using categories
Time for action – creating your first category
Summary
Up
Chapter 4: Simple Products
Adding a Simple Product
Step 1 – creating a product and assigning an attribute set
Step 2 – the General tab
Time for action – filling the General tab
Step 3 – the Prices tab
Time for action – filling the Prices tab
Step 4 – the Meta Information tab
Time for action – filling the Meta Information tab
Step 5 – the Images tab
Time for action – filling the Images tab
Step 6 – the Custom tab
Time for action – filling the Custom tab
Step 7 – the Inventory tab
Time for action – filling the Inventory tab
Step 8 – the Categories tab
Time for action – filling the Categories tab
Related products, up-selling, and cross-selling
Adding related products in Magento
Time for action – adding related products
Summary
Up
Chapter 5: Beyond Adding Simple Products
Virtual products and Downloadable products
Adding a Virtual product
Time for action – adding a Downloadable product
Grouped products
Time for action – adding a Grouped product
Configurable products
Time for action – creating a Configurable product
Simple products don't already exist
Simple products already exist
Bundle products
Time for action – creating a Bundle product
Summary
Up
Chapter 6: Customer Relationships
Setting up guest checkout
Newsletters
Configuring contact options
Configuring customer options
Customer accounts on the frontend
Time for action – registering for an account
Customer accounts in the backend
Time for action – adding a customer
Managing an existing customer
Summary
Up
Chapter 7: Accepting Payments
Common payment methods
Setting up Magento's default payment methods
Setting up PayPal Payments Standard
Time for action – starting to sell through PayPal
Setting up saved credit cards
Setting up checks / money orders
Setting up for a bank transfer
Setting up cash on delivery
Setting up purchase orders
Working with payment service providers
Selecting the right gateway
Setting up a payment service provider – an example
Time for action – installing and configuring a PSP extension
Summary
Up
Chapter 8: Configuring Shipping
Logistics in Magento
Shipping processes and shipping arrangements
Default shipping methods in Magento
Configuring free shipping
Configuring Flat Rate shipping
Table Rate shipping
Time for action – configuring Table Rate shipping
Other ways of calculating shipping costs
Presentation of shipping methods in your store
Magento's blind spots
Purchasing
Warehousing
Returns processing
Summary
Up
Chapter 9: Customizing Your Store's Appearance
Magento themes
Your home page, CMS pages, and static blocks
Changing transactional e-mails
Time for action – changing the text inside transactional e-mails
Choosing between a pre-made and a custom-made theme
What to watch out for with premade themes
What to watch out for with custom-made themes
A combination
Suppliers for premade themes
Partners for Magento themes
Installing a theme
Making changes to your theme
Kinds of changes
Small changes
Medium changes
Big changes
Time for action – changing a heading to normal text
Time for action – changing the color of a heading
Time for action – removing a block from the right column
Summary
Up
Chapter 10: Fulfilling Orders
Sales orders on the frontend
Time for action – creating a first sales order
Managing sales orders on the backend
Time for action – opening and processing an order
Some tips to handle your orders more efficiently
Creating sales orders on the backend
Time for action – creating a manual Sales Order
Returns and Credit Memos
Time for action – creating a Credit Memo
But what about my return process?
What if I need to handle these processes out of Magento?
Summary
Up
Chapter 11: Maintaining and Administrating Your Store
Managing your store
Overview of your Magento installation
Go-live checklist configuration settings
General settings
Web settings
HTML Head
Placeholder images
Contact information and e-mail addresses
Tax rates
Payment methods and shipping methods
Currency
Transactional e-mails – password text
Admin URL
404 (page not found)
Stock
Google Analytics
Caching
Index Management
Licenses
Daily tasks / cron jobs
Log cleaning
Database backups
Product meta information
Default images in columns
Escalations
Further development of your website
Time for action – planning for the future
Working with partners
A Magento theme
Functionality
Time for action – structuring development partnerships
General guidelines
Modifying Magento
Cache
Upgrading Magento
Summary
Up
Appendix: Pop Quiz Answers
Up
Index
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