Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics) pdf epub mobi txt 電子書 下載2025
- 客戶關係管理
- 客戶忠誠度
- 營銷策略
- 哈佛商業評論
- 商業經典
- 客戶保留
- 營銷
- 管理
- 商業
- 服務
具體描述
Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. "The Harvard Business Review Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world. This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. Over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
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