Advertising Promotion and Other Aspects of Integrated Marketing Communications pdf epub mobi txt 電子書下載 2024

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Terence A. Shimp

South-Western College Pub

2008-12-29

668

USD 210.95

Hardcover

9780324593600

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发表于2024-12-29

Advertising Promotion and Other Aspects of Integrated Marketing Communications epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Advertising Promotion and Other Aspects of Integrated Marketing Communications pdf epub mobi txt 電子書下載 2024

圖書描述

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Advertising Promotion and Other Aspects of Integrated Marketing Communications 下載 mobi epub pdf txt 電子書