Destination Marketing: An Integrated Marketing Communication Approach pdf epub mobi txt 電子書 下載 2024


Destination Marketing: An Integrated Marketing Communication Approach

簡體網頁||繁體網頁
Steven Pike
Butterworth-Heinemann
2008-3
424
541.00元
9780750686495

圖書標籤: 商業  分類市場研究   


喜歡 Destination Marketing: An Integrated Marketing Communication Approach 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-13

Destination Marketing: An Integrated Marketing Communication Approach epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Destination Marketing: An Integrated Marketing Communication Approach epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Destination Marketing: An Integrated Marketing Communication Approach pdf epub mobi txt 電子書 下載 2024



圖書描述

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers.

Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy

The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

- The only textbook to examine Destination Marketing Organizations

- Directly links academic theory with industry practice, illustrated with up to the minute international case studies and examples

- Provides a clear framework for designing, implementing and monitoring a competitive strategy based on Integrated Marketing Communications

Destination Marketing: An Integrated Marketing Communication Approach 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Destination Marketing: An Integrated Marketing Communication Approach pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

太學術,尤其對一個DMO來說,實際因素太多,實踐纔是關鍵啊!難怪旅遊業內一直的問題:學術與實踐太脫節。。。大部分還是因為做實踐的人太缺少科學基礎吧?

評分

太學術,尤其對一個DMO來說,實際因素太多,實踐纔是關鍵啊!難怪旅遊業內一直的問題:學術與實踐太脫節。。。大部分還是因為做實踐的人太缺少科學基礎吧?

評分

太學術,尤其對一個DMO來說,實際因素太多,實踐纔是關鍵啊!難怪旅遊業內一直的問題:學術與實踐太脫節。。。大部分還是因為做實踐的人太缺少科學基礎吧?

評分

太學術,尤其對一個DMO來說,實際因素太多,實踐纔是關鍵啊!難怪旅遊業內一直的問題:學術與實踐太脫節。。。大部分還是因為做實踐的人太缺少科學基礎吧?

評分

太學術,尤其對一個DMO來說,實際因素太多,實踐纔是關鍵啊!難怪旅遊業內一直的問題:學術與實踐太脫節。。。大部分還是因為做實踐的人太缺少科學基礎吧?

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Destination Marketing: An Integrated Marketing Communication Approach pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有