Agro-Food Marketing pdf epub mobi txt 電子書 下載2025
出版者:CABI
作者:Padberg, D. I.; Ritson, C.; Albisu, L. M.
出品人:
頁數:512
译者:
出版時間:1997-05-22
價格:USD 75.00
裝幀:Paperback
isbn號碼:9780851991443
叢書系列:
圖書標籤:
- Agro-food
- Marketing
- Agricultural Economics
- Food Industry
- Supply Chain
- Consumer Behavior
- Market Analysis
- Food Marketing
- Agribusiness
- Food Systems
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具體描述
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. The authors are leading authorities from USA and Europe and the book has been developed from a series of courses run for several years by the International Centre for Advanced Mediterranean Studies in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book should have worldwide appeal. It is aimed at senior undergraduates as well as postgraduates and professionals in agricultural and food economics and marketing.
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