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If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.

In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics--such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools--frameworks, checklists, probing questions--help you put the book's ideas into action.

Crafted in close coordination with Gary Hamel--the man who Fortune magazine has called "the world's leading expert on business strategy"--Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.

Click here to watch a trailer for Innovation to the Core: innovationtothecore.com/thebook/index.cfm?target=watchtheintro

"At last, a book that tells us what innovation really is and how we can embed it into the DNA of our companies. A splendid guidebook with terrific examples."

-John Naisbitt, author, Megatrends and Mindset!

"Until now, innovation has been a religion without a bible. Innovation to the Core aptly fills the void."

- Al Ries, coauthor, The Origin of Brands

"Innovation to the Core is what so many books about innovation have failed to be--a prescriptive 'how-to' that enables managers and executives to really understand what it takes to make innovation a core competency of their companies. The detailed examples ensure that readers relate the theory to the business realities."

-Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft Foods, Inc.

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从核心创新

彼得·斯卡辛斯基(Peter Skarzynski)，国际战略和创新公司“策士”（www.strategos.corn）的CEO和创建人，25年多来，他一直跟各行各业的主管们携手一起，帮助他们确立方向，应对新的发展机遇，并且植入和培育创新能力。在客户们做出重要的战略行动时，他总是激情洋溢，帮助他们激发和鼓动他们的组织。他的作品曾经发表在《首席执行官》、《管理评论》、《彼得·德鲁克基金会》、《圣荷西信使报》和《华尔街日报》上。