Corporate psychologist Tasler draws on years of research and the latest findings in genetics, neurology and management theory to explore the benefits and dangerous consequences of human impulsiveness. At the heart of the author's argument is his pioneering Impulse Factor Test, an online assessment that classifies people as risk managers or potential seekers. According to Tasler, potential seekers are quick to identify new opportunities and are comfortable making important decisions, but their tendency to shoot first and apologize later can lead to trouble if not tempered; conversely, risk managers favor careful nurturing of existing opportunities, providing the stability businesses need to survive, but they often miss opportunities for growth because they are inherently cautious. This intriguing and highly readable analysis demonstrates how both groups can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world. (Oct.)

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"This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision making."-- Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within<br /><br />"Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy."-- Seth Godin, author of Tribes<br /><br />"This intriguing and highly readable analysis demonstrates how both groups ["risk managers" or "potential seekers"] can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world." -- Publishers Weekly --This text refers to the Audio CD edition.

"This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision making."-- Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within

"Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy."-- Seth Godin, author of Tribes

"This intriguing and highly readable analysis demonstrates how both groups ["risk managers" or "potential seekers"] can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world."-- Publishers Weekly