Create, Connect, Convince pdf epub mobi txt 電子書 下載 2024


Create, Connect, Convince

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Jorg Dietzel
2010-4
208
154.00元
9789812616265

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发表于2024-11-11

Create, Connect, Convince epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Create, Connect, Convince epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Create, Connect, Convince pdf epub mobi txt 電子書 下載 2024



圖書描述

create connect convince is written industry veteran Jorg Dietzel who has worked in advertising for close to two decades, half of which was spent in Asia.

Jorg has distilled his years of experience into this essential primer that covers all aspects of an exciting but complex business.The book follows the sequence of developing an advertising campaign from start to end-looking at both old and new ways of communicating as well as the processes, ideas and technicalities involved in media and production. It gives perspectives from both the client and agency sides and provides a practical understanding of what creatives do, with special emphasis on Asia-wide work.

Written for everyone interested in a career in advertising as well as industry practitioners who want an insight into the Asian market,

create connect convince includes:

* ten case studies of international campaigns for leading brands in Asia;

* tips and advice from respected and well-known agency practitioners; and

* illustrations of a whole cast of quirky characters from a fictional Beijing agency who, in their quest to advertise “Happy Jelly”illustrate that working in communications can - despite the long hors, low pay and human drama - be a lot of fun!

Create, Connect, Convince 下載 mobi epub pdf txt 電子書

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Create, Connect, Convince pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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