Principles of Marketing pdf epub mobi txt 电子书下载 2024

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2008-1

413.00元

9780136132370

图书标签: 经济

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发表于2024-12-27

Principles of Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Principles of Marketing pdf epub mobi txt 电子书下载 2024

图书描述

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed

Principles of Marketing 下载 mobi epub pdf txt 电子书