With the start of the 21st century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded up and foreign investors divested – making Asia even more exciting, challenging, and different for marketers and marketing in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness.

The collection of Asian marketing cases in this book incorporates the latest developments and much more. The cases deal with real contemporary marketing management and strategy problems. They follow the Harvard case-writing style, giving them the rigour, depth, and length for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。