Competing in a Service Economy pdf epub mobi txt 電子書下載 2024

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Michael D. Johnson

Jossey-Bass

2003-5-23

208

USD 34.95

Paperback

9780470448212

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发表于2024-12-29

Competing in a Service Economy epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Competing in a Service Economy pdf epub mobi txt 電子書下載 2024

圖書描述

Competing in a Service Economy is a hands–on guide to creating services, with illustrative examples from service–oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization′s services. Written by the authors of the best–selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Competing in a Service Economy 下載 mobi epub pdf txt 電子書