图书标签: semiotics 设计 Multimodality
发表于2024-11-22
Signs in Use: An Introduction to Semiotics pdf epub mobi txt 电子书 下载 2024
All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the simplest to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does.
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Signs in Use: An Introduction to Semiotics pdf epub mobi txt 电子书 下载 2024