How To Produce Successful Advertising 3/E pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

A. D. Farbey

Kogan Page

2002-02-25

USD 24.95

Paperback

9780749436346

图书标签: successful_advertising English

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发表于2024-11-27

How To Produce Successful Advertising 3/E epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

How To Produce Successful Advertising 3/E pdf epub mobi txt 电子书下载 2024

图书描述

A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated third edition will also include extensive coverage of advertising on the Internet. The book divides into the following sections: strategy; developing the most effective massage; planning and targeting; space buying and advertisement production; evaluation and budgeting suppliers and agencies.Complete with advice on how to make the most of any advertising budget, How to Produce Successful Advertising is aimed at those who use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfullyPart of the Marketing in Action Series.

quoted from amazon.com

How To Produce Successful Advertising 3/E 下载 mobi epub pdf txt 电子书