George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

乔治・路易斯（GeorgeLois）

美国广告首席创意指导，也是“艺术指导名人堂”（ART DIRECTOR HALL OF FAME）及“创意名人堂”（THE CREATIVE HALL OF FAME）的会员，同时身兼LOIS/GGK广告公司董事长及创意总监。曾著有《广告的艺术》（THE ART OF ADVERTISING）一书，该书被誉为“大众传播学的《圣经》”。

乔治・路易斯是神秘的麦迪逊大道上，最聪明的人之 ……他是个性急而才高八斗的家伙，在广告世界，掀起了 一阵创意的风暴，不但对广告的制作产生了深远的影响，同时也改变了美国人的购买习惯。

――《华尔街日报》

先驱者……发明家……麦迪逊大道上穿灰西装的超人……路易斯为我们这媒体轰炸的时代，创造了典型的创意模式。

――《芝加哥日报》

路易斯是个创始者，他似乎疯狂、顽固地摇撼了整个广告系统。

――《芝加哥论坛报》

George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.