malcolm mcdonald on marketing planning pdf epub mobi txt 電子書下載 2024

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McDonald, Malcolm

2008-1

208

156.00元

9780749451493

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发表于2024-11-27

malcolm mcdonald on marketing planning epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

malcolm mcdonald on marketing planning pdf epub mobi txt 電子書下載 2024

圖書描述

Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.

malcolm mcdonald on marketing planning 下載 mobi epub pdf txt 電子書