Is Loyalty Dead? pdf epub mobi txt 電子書下載2025

☆☆☆☆☆

Dr. Farzana Quoquab is a senior lecturer at International Business School, UTM. She has received her doctorate degree from Universiti Kebangsaan, Malaysia. She is one of the editorial board members of Case Studies in Business and Management and Journal of Economic and Administrative Science. Her research interests incorporate services marketing, sustainability marketing, and consumer behavior. Dr. Jihad Mohammad is a senior lecturer at International Business School, UTM. He has obtained his doctorate degree from Universiti Kebangsaan, Malaysia. His research interests include consumer behavior, organizational citizenship behavior, psychological ownership, psychological capital, pro-environmental behavior, innovation, and Islamic work ethics.

出版者:Partridge Publishing Singapore

作者:Farzana Quoquab

出品人:

頁數:172

译者:

出版時間:2016-7-11

價格:GBP 7.19

裝幀:Ebook

isbn號碼:9781482866100

叢書系列:

圖書標籤:

SwitchingBehaviour
LR
CustomerLoyalty
B2C

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到小美書屋

book.quotespace.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.