If you are planning a promotion brochure to
showcase your own or your client s profes-
sional services, this all-inclusive, start-to-finish
guide will give you expert help every step of
the way.
Gerre Jones brings an insider s knowledge of
both the design and the promotion fields to
thls book. And that is why he can help you
make the best possible decisions from the
planning stage through the production of
your brochure.
Early chapters get you off on the right track
by...
~ Spelling out factors to consider in decldlng
what you want to sell and to whom
~ Pointing up ways to make the brochure con-
tribute to both marketing and nonmarketlng
efforts
~ Summarizing the present ethical strictures
imposed by professional groups on promot-
ing professional services
~ G~v~ng pros and cons on in-house and out-
side preparation of the promotion
~ Analyzing content, size, format, and layout
of successful professional design brochures
Subsequent chapters get down to detailed
specifics on HOW TO . . . Set up o schedule
and a budget ~ Make an effective, easy-to-
produce layout ~ Prepare a dummy ~ Get
printers estimates ~ Choose typefaces and
fit copy ~ Write persuasive copy ~ Select
artwork ~ Prepare camera-ready copy ~ Pick
paper and binding stock ~ Work with printers
and decide on the best printing process for
the job.
In addition to explaining each facet of prep-
aration procedures in detail, the author pro-
vides a wealth of lists, checklists, samples,
and examples...
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