The Designful Company pdf epub mobi txt 电子书 下载 2024


The Designful Company

简体网页||繁体网页
Marty Neumeier
Peachpit Press
2008-12-26
208
USD 24.99
Paperback
9780321580061

图书标签: 设计  设计理论  思维方法  创新  Design  论文  品牌   


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发表于2024-11-09

The Designful Company epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Designful Company epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Designful Company pdf epub mobi txt 电子书 下载 2024



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“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.

This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”

Excerpts from The Designful Company

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The Designful Company 下载 mobi epub pdf txt 电子书

著者简介

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.


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