Preface<br >For the fourth time in succession, it is my pleasure and privilege to offer readers<br >the opportunity of exploring a worldwide panorama of achievement - past,<br >present and future - and of undergoing the rewarding experience of sharing<br >both the satisfaction of those who have advanced in programmes of outstanding<br >endeavour, and the aspirations of those whose projects still await fulfilment.<br > This has been the experience of the tens of thousands of readers who have<br >read previous books on The Rolex Awards for Enterprise and it was also what<br > awaited the members of the Selection Committee when they launched<br > themselves into an analysis of the many hundreds of projects that were<br > submitted prior to the spring 1984 closing date for the fourth round of the<br > Awards.<br > Those of you who have followed the course of our activity and have perused<br > the previous books of the 1976-1977, 1981 and 1984 Awards will know what<br > awaits you. Those of you who are joining us for the first time will have the delight<br > of discovering the enthusiasm, courage and perseverance that characterize the<br > candidates whose spirit of enterprise has made and continues to make The Rolex<br > Awards for Enterprise a multidisciplinary and cross-cultural success.<br > In 1976, Montres Rolex S.A. decided to mark in an appropriate way the 50th<br > Anniversary of a "first" that holds a special place in the history of our company -<br > the invention and patenting of the Rolex Oyster case, acclaimed in 1926 as the<br > world s first waterproof watch. We then looked at how best this event could be<br > celebrated. Finally, we agreed that we would give tangible evidence of our<br > support for something that we, at Montres Rolex S.A., hold close to our hearts<br > and that has been a fundamental factor in many of the innovations that Rolex<br > has brought to the world of fine watchmaking. This "something" is the "spirit of<br > enterprise".<br > The first Awards were launched in 1976 and the immensity of the response<br > showed overwhelmingly that any doubts we might have harboured that modern<br > society has crushed human initiative and drive were unfounded. By the time we<br > had granted the first Awards to the successful candidates in 1978, we were<br > convinced that The Rolex Awards for Enterprise were a valid initiative and<br > offered a unique forum for enterprising individuals to measure themselves<br > against others and present their projects to the Selection Committee to ponder<br > and evaluate. Clearly, the Rolex Awards could not be a one-off affair - we had<br > offered enterprising individuals an opportunity to display their projects and<br > they had responded massively; we had to continue to feed the flame we had<br > kindled. Hence, the Awards were presented again in 1981 and for a third time in<br > <br ><br >
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这本书,坦率地说,完全没提到我关心的那些宏大叙事,什么经济周期的起伏,或者全球化的浪潮,更别提那些被过度渲染的科技突破了。它似乎沉浸在一种非常具体、甚至有些近乎微观的关注点上,聚焦于那些在特定时间节点上,那些被认为是“具有企业精神”的行为与决策的内在逻辑。我期望看到的是一场关于时代精神的宏大论述,或者至少是某种理论框架的建构,用来解释创新是如何在社会结构中产生的。然而,这本书提供的似乎更像是一系列零散的案例研究,它们被包裹在一种略显陈旧的叙事风格中,使得每一个案例的普适性都大打折扣。阅读过程中,我不断地在寻找作者试图建立的某种贯穿始终的哲学论点,但最终,我只捕捉到一些关于“坚持”和“毅力”这类相对空泛的赞美之词,缺乏令人信服的分析深度去支撑这些褒扬。它更像是一本纪念册,而非一本深刻的行业剖析。
评分阅读体验上,这本书的排版和设计也透露出一种强烈的时代感,这或许可以被解读为一种“复古美学”,但对于追求高效信息获取的现代读者而言,无疑是一种阻碍。信息密度相对较低,大量的篇幅被用于铺陈背景,而真正有价值的分析点被稀释其中。我试图去寻找任何关于知识产权保护、跨文化管理挑战或早期金融工具应用的讨论,这些都是那个时代创新者必然要面对的难题。但这些议题在书中几乎是缺席的,或者只是被一笔带过,仿佛这些技术性或法律性的障碍并不重要。整体来看,这本书更像是一份对特定时期、特定人群的颂扬,它关注的是“光环”,而非支撑这个光环背后的复杂工程。它成功地营造了一种怀旧的氛围,但未能提供任何超越怀旧本身的严肃探讨。
评分这本书的语言风格,怎么说呢,它有一种让人联想到上世纪八十年代末那种特定的、略显浮夸的乐观主义腔调。大量的形容词被堆砌起来,试图营造一种积极向上的氛围,但这种堆砌反而削弱了文字的力量。我本以为会读到关于风险评估、资源配置效率或是市场进入策略的精细讨论,毕竟“企业精神”这个词汇本身就带有强烈的商业和战略含义。但实际上,文本似乎更偏向于对“人”的刻画,而且这种刻画常常停留在表面——他们做了什么,取得了什么成就,但鲜少深入探讨他们是如何在不为人知的困境中做出关键抉择的。结构上,它似乎试图遵循一种时间线索,但叙事跳跃性很大,读起来总觉得有些零碎,像是把几份互不关联的报告强行拼凑在一起,缺乏一个强有力的编辑之手去梳理和提炼。对于一个寻求方法论指导的读者来说,这本书提供的价值微乎其微。
评分这本书的视角,在我看来,显得相当受限和单一。它似乎只从一个非常狭窄的、几乎是官方认可的角度来审视所谓的“企业精神”。任何对其所赞扬的“创新”持批判性或异议的声音似乎都被刻意回避了。我非常好奇作者如何处理那些在那个时代被视为异端或失败的尝试,因为真正的商业生态往往是由成功与失败共同构筑的。然而,此书呈现的叙事路径过于平滑,缺乏必要的张力和冲突感。它没有触及任何关于伦理困境、市场垄断的萌芽,或是在追求“企业精神”过程中可能对社会或环境造成的负面影响。因此,它提供的“企业精神”的定义,是高度理想化且不完整的。要理解一个时代的商业全貌,我们需要更具棱角和多维度的观察,而这本书恰恰避开了这些棱角。
评分我必须承认,我在这本书里完全找不到任何关于现代商业运作中至关重要的数字化转型、供应链韧性或者ESG(环境、社会和治理)标准的内容。这本书仿佛被冻结在了一个更早的时代,那种认为只要有“好的想法”和“足够的努力”就能成功的朴素信念,在如今这个复杂多变的商业环境中显得异常天真。我原本期待能够从中一窥特定行业在那个时期如何应对早期全球化的冲击,或者技术进步是如何具体地重塑了传统商业模式的。然而,它呈现的“企业精神”似乎更倾向于个人英雄主义的赞歌,缺乏对外部系统性压力的考察。文字中充斥着一种对“成功人士”的敬畏感,但这种敬畏感并没有转化为可供学习的、可复制的商业模式或组织文化分析。这更像是一份旨在鼓舞士气而非提供洞察力的读物。
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