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The Indian Consumer pdf epub mobi txt 电子书下载 2024

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Alam Srinivas

2008-7

216

211.00元

9780470822302

图书标签: 商业印度

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发表于2024-11-13

The Indian Consumer epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Indian Consumer pdf epub mobi txt 电子书下载 2024

图书描述

A counterintuitive guide that exposes the apocryphal Indian "middle class"

With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.

Alam Srinivas (New Delhi, India) is Business Editor of Outlook, an English-language Indian news magazine, and Editor of Outlook Business.

The Indian Consumer 下载 mobi epub pdf txt 电子书