Why are Gerald Ford, Ted Koppel, Billy Gra-
ham, Leonard Lauder, Mario Cuomo, Robert
Redford, Gloria Steinem, Peter Ueberroth,
Walter Mondale, Lou Holtz, Norman Vincent
Peale, and so many other successful people
raving about this book?
First, look through the testimonials that fill
the opening pages. You will see that:
Many of the most important and successful
people in America think that Harvey Mackay is
one of the most remarkable men in America--
and that this is a remarkable book.
Then, turn to any page of the text. You ll see
in an instant what so many people are excited
about.
Would you like to succeed in
BUSINESS?
Harvey offers you dozens of tips on how to:
~ "Outsell" by getting appointments with
people who absolutely, positively do not
want to see you, and then making them glad
they said "yes["
~ "Outmanage" by arming yourself with infor-
mation on prospects, customers, and com-
petitors that the CIA would envy--using a
system called the "Mackay 66."TM
~ "Outmotivate" by using his insights to help
yourself or your kids join the ranks of Ameri-
ca s one million millionaires.
~ "Outnegotiate" by knowing when to "smile
and say no" and when to "send in the
clones."
Would you like to succeed in LIFE?
This book is about being successful in what-
ever you do!
Harvey Mackay is the type of honest, enter-
prising, and dedicated winner we d all like to
emulate. Swim with the Sharks is good news
for anyone who wants to be a winner in any
field of human endeavor.
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