International Business Communication sets forth a comprehensive

system for conducting business communication across cultures?The

premise of this book is that students and practitioners need an approach

to international business communication that enables them to ask the

right questions in a multicultural environment．International Business

Communication provides a framework for formulating such questions

when assessing the role cultural differences play in any international

business interaction．

Business communication is no longer limited by national boundaries-

Because we live in an increasingly integrated world economy，

circumstances in one nation bear directly on business decisions made in

another．Indeed，almost no other area of business has grown as rapidly

as global trade．Most of the world’S large corporations conduct a

sizable portion of their business abroad．Even when businesses choose

not to compete outside their home base of operations，they find that

their competitors come from abroad or that their employees have

immigrated from other parts of the world．As a result，more businesses

need familiarity with the people and practices of other countries than

ever before． ．． ． ．．

The ability to compete in the world economy is arguably the single

greatest challenge facing business at the end of the twentieth century?

N。o business，regardless of national base，is exempt．Globalization is as

much an issue in Detroit as in Bombay，in Frankfurt as in Tokyo．Few

things，in turn，are more important in conducting business on a global

scale than skill in communication，because few other areas ot business

Dractice depend SO much on an understanding of the cultural heritage

of the participants．Communication and culture are inextricably

intertwined.