In today s competitive real estate sales market, the key to
getting ahead and staying ahead is targeting your profes-
sional services.
And that s what real estate farming is all about.
While there are several ways to reach your farm -- in
person, on the phone, or by mail the one most untapped by
today s professional is the mail.
This book explains in detail how to apply the proven con-
cepts of direct mall to your real estate farm. Step-by-step it
covers everything you need to know about farming suc-
cessfully by mail...
The kinds of real estatc farms
Choosing the right farm for you
Creating and maintainingyour farm mail list
The difference between a Newsletter and a
Sales Letter
Writing winning sales letters from "Dear
Neighbor" to the P.S.
Producing, printing, and mailing your farm letters
And much. much more.
Truly, this new book is a complete guide for real estate
farming success in the 1980s
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