Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 pdf epub mobi txt 電子書下載 2024

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Frank, Steven J.

2006-2

182

615.00元

9780521851060

圖書標籤: 經濟學法學

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发表于2024-11-24

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 pdf epub mobi txt 電子書下載 2024

圖書描述

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟下載 mobi epub pdf txt 電子書