BrandDigital pdf epub mobi txt 电子书下载 2024

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Allen P. Adamson

Palgrave Macmillan

2008-08-19

288

USD 24.95

Hardcover

9780230606043

图书标签: landor(艾伦)

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发表于2024-11-09

BrandDigital epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

BrandDigital pdf epub mobi txt 电子书下载 2024

图书描述

Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape.

BrandDigital 下载 mobi epub pdf txt 电子书