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出版者:GingkoPress

作者:Josep M. Garrofe

出品人:

页数:400

译者:

出版时间:2008-09-30

价格:$ 29.95

装帧:Hardcover

isbn号码:9781584233183

丛书系列:

图书标签:

• GingkoPress
• 包装设计
• 复古风格
• 历史
• 文化
• 视觉艺术
• 设计灵感
• 收藏
• 古董
• 品牌
• 排版

Antique Packaging: Unveiling the Art and History of Packaging's Past Step back in time and delve into the captivating world of antique packaging, a realm where form met function in ways both ingenious and exquisite. This book offers a comprehensive exploration of packaging's evolution, tracing its journey from necessity to artistry, and revealing the stories embedded within the containers of yesteryear. Imagine the tactile pleasure of unwrapping a carefully crafted tin that once held aromatic tea leaves, or the visual delight of a delicately illustrated box that cradled precious jewelry. "Antique Packaging" invites you to experience these moments anew, examining a diverse array of artifacts that span centuries and cultures. We journey through the early days of simple, utilitarian containers, where materials like wood, ceramic, and woven reeds were the primary means of protection and transport. Witness the dawn of more sophisticated methods, as paper and cardboard began to revolutionize the industry, allowing for intricate printing and elaborate designs. This is not merely a collection of pretty pictures; it is a deep dive into the socio-economic and technological forces that shaped how goods were presented and sold. We explore how the Industrial Revolution, with its mass production capabilities, democratized packaging and introduced new materials and techniques. Discover the rise of branding and advertising, and how early package designers became crucial in capturing consumer attention on crowded shop shelves. The book meticulously details the craftsmanship involved in creating these historical pieces, from hand-painted labels and embossed lettering to intricate die-cuts and cleverly engineered closures. "Antique Packaging" showcases a breathtaking spectrum of items. Picture the robust, hand-stitched leather pouches that guarded valuable documents, the charming, lithographed tins that preserved delectable biscuits, or the elegant glass vials that once contained potent elixirs. We investigate the unique packaging innovations for specific industries: the utilitarian yet distinctive metal cans that housed food during wartime, the elaborate boxes designed to protect and display delicate porcelain, and the burgeoning field of pharmaceutical packaging, where safety and clarity became paramount. Beyond the purely functional, the book illuminates the cultural significance of antique packaging. Explore how national identity, artistic movements, and prevailing aesthetic sensibilities were reflected in the designs. From the Art Nouveau flourishes that graced perfumery boxes to the bold, graphic styles that defined mid-century advertising, each package tells a story of its time. We also consider the environmental impact of past packaging practices, offering a unique perspective on the long-standing dialogue between consumerism and sustainability. The detailed research presented within these pages allows readers to understand the materials science of the era, the printing technologies employed, and the logistical challenges faced by early manufacturers and distributors. Expert analysis guides you through identifying different eras, understanding the evolution of inks and paper treatments, and appreciating the subtle nuances that distinguish authentic antique pieces. For collectors, historians, designers, and anyone with an appreciation for the tangible history of commerce, "Antique Packaging" is an indispensable resource. It is a celebration of human ingenuity, a testament to the power of visual communication, and a nostalgic journey into a world where every package held a promise, a story, and an enduring charm. Uncover the artistry, the innovation, and the enduring legacy of packaging's past, and see familiar products through a brand new, historical lens. This book will transform the way you view the everyday objects that surround us, revealing the hidden histories and artistic merits of the containers that have protected and presented our world for generations.

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这部关于古代包装艺术的著作，简直是一场视觉盛宴和历史之旅。我一翻开书，就被那些跨越世纪的精美设计牢牢吸引住了。作者显然投入了巨大的心血去挖掘那些早已被时间尘封的宝藏——从古埃及的雪花石膏罐，到维多利亚时代繁复的锡盒，再到那个被遗忘的、用植物纤维手工编织而成的香料袋。书中对材料质感和工艺细节的描述细致入微，让人仿佛能触摸到古老羊皮纸的粗糙或是光亮金属的冰冷。特别是关于印刷技术的演变那几章，对早期的凹版印刷和凸版印刷如何影响品牌识别和消费者心理的分析，非常深刻。我尤其喜欢其中关于“稀缺性”如何通过包装设计被精心营造的案例研究，那不仅仅是保护商品，更是一种社会地位的象征。读完后，我对“包装即文化”有了全新的理解，它远比我们现在认为的要复杂、更具艺术性。那些早期的字体设计，那种手工雕刻的痕迹，现在看来简直是无价之宝，比现代任何批量生产的精致设计都要来得有灵魂。

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坦白说，最初我以为这会是一本枯燥的学术论著，充斥着晦涩难懂的术语，但事实恰恰相反，这简直是一本引人入胜的侦探小说，只不过“证据”是那些被丢弃的纸盒和瓶盖。作者的文笔充满了激情和洞察力，他总能用一种非常生动的方式，将一个简单的木箱子描述成一个反映当时贸易路线、原材料获取难度的历史缩影。我记得有一段专门讲述十九世纪末期，为了应对更远距离的运输需求，包装如何从“展示品”转变为“保护性容器”的过程，其中涉及到的结构力学和材料科学的巧妙结合，让我对那些看似粗犷的早期工业化包装产生了由衷的敬意。书中还穿插了一些关于早期品牌标志和商标注册的轶事，这些小故事非常有趣，展示了在缺乏统一规范的环境下，商人们如何绞尽脑汁来确保自己的产品不被鱼目混珠。这本书的价值在于，它让我们重新审视那些我们习以为常的“容器”，意识到它们本身就是重要的文化载体。

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从一个现代包装设计师的角度来看，这本书是教科书级别的启示录。它没有提供任何现成的模板，而是提供了一种思考的框架——即包装设计的核心价值在于其“不可替代性”和“叙事性”。作者花了大量篇幅探讨了早期包装上文字和图形的“留白”艺术，那种克制而有力的信息传达方式，与当下信息爆炸时代追求“最大化曝光”的趋势形成了鲜明对比。书中对早期玻璃吹制工艺如何影响瓶身形状和稳定性的剖析，让我对“形态追随功能”这句话有了全新的、充满敬意的理解。此外，关于早期包装如何融入家居环境，甚至在用完后被赋予第二次生命（比如被用作储物罐或装饰品）的讨论，也提出了对可持续性和产品生命周期设计的深刻思考。这本书的贡献在于，它唤醒了我们对“物质性”的尊重，提醒我们，一个好的包装，其价值远超其保护作用本身，它是产品灵魂的第一个具象化表达。

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这本书的排版和装帧本身就是对“优秀包装”的最佳致敬。纸张的选择、书脊的装订方式，以及扉页上选用的复古铜版画风格插图，都体现了对古代美学的深刻理解和尊重。阅读体验极其舒适流畅，作者没有将重点放在罗列数据上，而是通过一个个引人入胜的“微型案例研究”来推动叙事。比如，关于中世纪炼金术士如何设计他们的密封药剂瓶，以对抗光照和潮湿，那一段的描述简直是悬疑小说级别的紧张感。每一个案例都配有详尽的文化背景注解，解释了特定材料（如鹅卵石、蜂蜡或特定粘土）在当时社会中的稀有程度和文化含义。它成功地将技术史、艺术史和社会史编织在了一起，形成了一张细密而又壮观的古代商业生活网络图。我发现自己开始留意身边环境中的包装，寻找那种失落的、与产品内在价值相匹配的外在表达。

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当我合上这本书时，内心充满了对细节观察力的敬佩。这本书的叙事方式非常独特，它不是按时间顺序简单罗列，而是围绕着“功能如何进化为美学”这一核心命 কারা展开的。作者没有局限于欧洲，而是将目光投向了东方，书中关于清代瓷器运输包装与日本和果子包装盒的对比分析，令人耳目一新。尤其是关于气味和嗅觉在古代包装中的作用的讨论，这在当代的包装设计中几乎被忽略了。书中详细描述了如何利用特定木材或香草来为茶叶或药品保鲜并赋予其独特的“背景气味”，这简直是多感官体验的先驱。而且，作者在撰写过程中似乎拥有一个庞大的、从未公开过的私人收藏。那些高分辨率的插图清晰地展示了包装上的微小瑕疵，这些“不完美”恰恰是手工制作的铁证，体现了当时匠人对每一个微小元素的专注。这本书不仅仅是给设计师看的，更适合给历史学家和人类学家阅读，因为它展现了日常用品背后深藏的社会结构和审美取向。

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从前的人比现代人更懂得什么是美吧。。。

评分☆☆☆☆☆

从前的人比现代人更懂得什么是美吧。。。

评分☆☆☆☆☆

从前的人比现代人更懂得什么是美吧。。。

评分☆☆☆☆☆

从前的人比现代人更懂得什么是美吧。。。

评分☆☆☆☆☆

从前的人比现代人更懂得什么是美吧。。。