Essentials of Marketing

Essentials of Marketing pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill/Irwin
作者:William D. Perreault, Jr.
出品人:
页数:660
译者:
出版时间:2007
价格:$130.59
装帧:Paperback
isbn号码:9780073404714
丛书系列:
图书标签:
  • Marketing 
  • 营销 
  • 原版 
  • E_Jerome_McCarthy 
  •  
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Product Description

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. The supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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