What the Nose Knows pdf epub mobi txt 电子书 下载 2025
Gilbert has worked for Givaudan-Roure, been a member of the faculty of the Monell Chemical Senses Center, President of the Sense of Smell Institute and founded three olfactory-related start-up companies.
- 嗅觉心理学
- perfume
- 香水
- 偶像湖大推荐
- fashion
- 调香
- 科普
- 生物系
• How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet?
• Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers?
• By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies?
• Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?
Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.
In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.
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这是一本关于嗅觉的科普图书，笔调幽默，不是单纯地描写人类日常生活中的气味科学，而是用各种小故事和对比潜移默化地打动你，笔调轻松但不失严谨。 正如这本书里说的那样“事物物绝对，只是角度不同”，这本书如果你单纯把它当作饰一本枯燥的科普读物，而放弃对它的阅读，那...
评分这本书打开以后，装帧很科谱。严谨，最先开始看的是孩子爸爸，他在那儿看了半天，我因为知道是一本关于气味的科学。还没来得及看。他很自然的念给我们听，科学嘛，难免无聊和古板。但这本不一样，开始的叙述里就很好笑。我和儿子听了以后。也觉得很好玩~于是，我就开始看了~有...
评分这本书打开以后，装帧很科谱。严谨，最先开始看的是孩子爸爸，他在那儿看了半天，我因为知道是一本关于气味的科学。还没来得及看。他很自然的念给我们听，科学嘛，难免无聊和古板。但这本不一样，开始的叙述里就很好笑。我和儿子听了以后。也觉得很好玩~于是，我就开始看了~有...
评分这本书打开以后，装帧很科谱。严谨，最先开始看的是孩子爸爸，他在那儿看了半天，我因为知道是一本关于气味的科学。还没来得及看。他很自然的念给我们听，科学嘛，难免无聊和古板。但这本不一样，开始的叙述里就很好笑。我和儿子听了以后。也觉得很好玩~于是，我就开始看了~有...
评分这是一本关于嗅觉的科普图书，笔调幽默，不是单纯地描写人类日常生活中的气味科学，而是用各种小故事和对比潜移默化地打动你，笔调轻松但不失严谨。 正如这本书里说的那样“事物物绝对，只是角度不同”，这本书如果你单纯把它当作饰一本枯燥的科普读物，而放弃对它的阅读，那...
用户评价
和气味，嗅觉有关的书里，这本很好。
评分此书可爱，Q。
评分惭愧地说，研究嗅觉这些年，直到这本书才真正觉得气味有意思。
评分和气味，嗅觉有关的书里，这本很好。
评分和气味，嗅觉有关的书里，这本很好。
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