Contemporary Marketing Wired pdf epub mobi txt 电子书下载 2024

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David L. Kurtz

Harcourt Brace College Publishers

1997-07

USD 90.50

Hardcover

9780030185977

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发表于2024-11-23

Contemporary Marketing Wired epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Contemporary Marketing Wired pdf epub mobi txt 电子书下载 2024

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Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

Contemporary Marketing Wired 下载 mobi epub pdf txt 电子书