图书标签: 商业理论 阿里巴巴 英文原版 战略理论 创业 一定要读!
发表于2024-11-23
Smart Business pdf epub mobi txt 电子书 下载 2024
How Strategy Works in an Interconnected, Automated World
Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?
Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.
Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to:
Automate decisions through machine learning
Create products informed by real-time data from customers
Determine the right strategic positioning to maximize value from platforms and suppliers
Repurpose your organization to further human insight and enable creativity
Lead your company's transformation into a smart business
With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.
Ming Zeng is the chief strategy officer at the Alibaba Group. Previously, he was a professor of strategy at Cheung Kong Graduate School of Business from 2002 to 2006 and at INSEAD prior to 2002. He wrote one of the first cases on Alibaba in 2000. His book, Dragons at Your Door, coauthored with Peter Williamson and published by Harvard Business Review Press, remains one of the moste cited books about strategies of leading Chinese companies. He is a frequent contributor to management journals, and he speaks regularly at conferences and seminars around the world.
中国版的Hal Varian。
评分中国版的Hal Varian。
评分我翻译了这本书。应该很快出版。
评分我翻译了这本书。应该很快出版。
评分中国版的Hal Varian。
经济的本质是交易,而交易双方的话语权取决于彼此的相对地位。在供不应求的时期里,卖方拥有最大的话语权,就像新冠病毒疫情爆发初期,口罩一只难求,没有人会去计较市场上口罩是否设计舒适、是否贴合脸型、是否有特殊功能,只要能够买到就阿弥陀佛,用户思维、产品思维在这个...
评分Brooks在《人月神话》中提出一个概念『第二版效应』(the second system effect),说的是在谨小慎微地开发完一个IT系统的第一个版本之后,开发团队就信心膨胀,反而会做砸第二个版本。这可以称为『经验的诅咒』。 在我看来,村淘的半生不死,以及PDD对于淘宝的逆袭,就是阿...
评分Brooks在《人月神话》中提出一个概念『第二版效应』(the second system effect),说的是在谨小慎微地开发完一个IT系统的第一个版本之后,开发团队就信心膨胀,反而会做砸第二个版本。这可以称为『经验的诅咒』。 在我看来,村淘的半生不死,以及PDD对于淘宝的逆袭,就是阿...
评分前言 为何要了解阿里巴巴 阿里巴巴绝不是中国版亚马逊。 阿里巴巴既没有自己的独立采购或库存,物流服务也是由第三方服务提供商执行;阿里巴巴是将所有的在线零售和服务综合在一起,通过庞大的数据驱动将卖家、营销人员、服务提供商、物流公司和制造商关联在一起的平台。换言之...
评分经济的本质是交易,而交易双方的话语权取决于彼此的相对地位。在供不应求的时期里,卖方拥有最大的话语权,就像新冠病毒疫情爆发初期,口罩一只难求,没有人会去计较市场上口罩是否设计舒适、是否贴合脸型、是否有特殊功能,只要能够买到就阿弥陀佛,用户思维、产品思维在这个...
Smart Business pdf epub mobi txt 电子书 下载 2024