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Wise investors uncover a company's real story. The Secret Language of Financial Reports helps you read a company's annual report like a good book so you can make informed investment decisions. From reading the fine print to interpreting what isn't accounted for, this authoritative guide provides a road map for seeing past the complexity and jargon in company reports in order to understand what is and is not communicated there. Through numerous diagrams, insightful analogies, and real-world based examples, it deconstructs and explains the critical aspects of an annual report by revealing 14 underlying “secrets.” In The Secret Language of Financial Reports , Mark E. Haskins demystifies the process of creating annual reports in order for you to fully understand the main purposes, fundamental premises, basic content, embedded compromises, and inherent shortcomings of these documents. He offers detailed coverage of: Balance sheets, income statements, and statements of cash flow The auditor's report, financial statement notes, and management's discussion and analysis Strategies for applying the information you decipher

马克·哈斯金斯，毕业于宾夕法尼亚州立大学，获博士学位。从事财务报告行业已逾30年，其间做过审计师、教授、顾问和作家。目前，在弗吉尼亚大学声誉卓著的达登商学院任工商管理学教授。曾为IBM、INTELSAT、安泰人寿、诺福克南方铁路、哈里斯、联合技术、AES、劳斯莱斯和美国海军等知名公司的员工进行金融方面的培训。