品牌的建立Never Mind the Sizzle...Where's the Sausage? pdf epub mobi txt 电子书下载 2024

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David Taylor

Capstone

2007

162

93.00元

平装

9781841127699

图书标签: business

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发表于2024-11-22

品牌的建立Never Mind the Sizzle...Where's the Sausage? epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

品牌的建立Never Mind the Sizzle...Where's the Sausage? pdf epub mobi txt 电子书下载 2024

图书描述

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd.

品牌的建立Never Mind the Sizzle...Where's the Sausage? 下载 mobi epub pdf txt 电子书

著者简介

David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.