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The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase.

The world of careers is vastly different than it was just five years ago―more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future.

Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough?

Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics―we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness.

The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals―who share both success stories and cautionary tales―The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career.

“THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”―Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0

“THE LONG VIEW is the career guide you’ve been looking for―forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice―and deep insights into what a meaningful career looks and feels like.”―Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking

Brian has led OgilvyOne Worldwide to the forefront of the digital revolution. His far-ranging passions include eCommerce, social CRM, long-range career planning, and how corporate cultures need to evolve in the digital world. Brian was born and raised in Montreal, Canada. He plays hockey on Sunday nights, and plays guitar and harmonica in a rock band, aptly named Plan B.

Table of Contents
Dedication
Introduction—The Career Revolution
PART 1: Principles and Tools
CHAPTER 1: Executive Summary—The Long View Career Method
The Problem
Five Things You Need to Know to Build a Career Plan
Five Things You Need to Do to Bring Your Career Plan to Life
The Result
CHAPTER 2: The Three Big Career Stages
Stage One: Start Strong by Taking on Fuel
Stage Two: Reach High by Focusing on Your Strengths
Stage Three: Go Far by Passing the Torch and Reigniting the Flame
CHAPTER 3: Fuel
Fuel #1: Transportable Skills
Fuel #2: Meaningful Experiences
Fuel #3: Enduring Relationships
Fuel—Summary
CHAPTER 4: The Career Math Exercise
Start With Career Math
What Does This Career Math Mean?
CHAPTER 5: Career Inventory and Ecosystem
Fuel #1: Transportable Skills
Fuel #2: Meaningful Experiences
Fuel #3: Enduring Relationships aka Your Career Ecosystem
Annual Career Value Size-Up
CHAPTER 6: Your Personal Time Portfolio
CHAPTER 7: Career Path Navigator
The ROI of an MBA
PROFILE: Medical School or Cricket Ranching?
PART 2: Tactics Through the Stages
CHAPTER 8: Stage One—Starting Strong
Get in The Game
PROFILE: The Sweet Sound of Success
Stage One: Starting Strong—Summary
PROFILE: Connecting with Mentors
CHAPTER 9: Stage Two—Reaching High
PROFILE: Don’t Sell Yourself Short
PROFILE: From Baryshnikov to Boardroom
PROFILE: Doors Slammed, Doors Opened
As a Leader, What is Your Cruising Altitude?
Advice for a New Leader on Day One
What the Experts Look for in CEO Candidates
Stage Two: Reach High—Summary
CHAPTER 10: Stage Three—Going Far
PROFILE: Work Hard at Work Worth Doing
PROFILE: From a Company of 400,000 to a Company of One
How Will You Invest in You?
Stage Three: Go Far—Summary
PART 3: Careers and Real Life
CHAPTER 11: Careers and Parenthood
Coming Back After an Absence
PROFILE: A Lot of Employers Offer Internships. What About “Returnships?”
Careers and Parenthood—Summary
CHAPTER 12: Going Global
PROFILE: Oh, The Places You Will Go
PROFILE: Seeing The Emerging World Up Close and Personal
Going Global—Summary
CHAPTER 13: Overcoming Adversity
PROFILE: Staying True to You
PROFILE: Starting Over Before Age Thirty-Five?
CHAPTER 14: The Future of Careers
Will I Be Replaced By a Machine?
PROFILE: Carpe Diem
Where and How Will I Find Work in the Future?
How Will I Spend My Time?
Will I Outlast My Money?
How Will Work Make Me Happy?
Paid Jobs I’ve Done in My Life and What I Learned
Acknowledgments
Key References & Suggested Reading
Connect with Diversion Books
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