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Terrance L. Smith, PhD, Senior Medical Editor, Healthwise, Inc., Boise, Idaho
"Where are people to find information on the difference between cost-benefit analysis and cost-effectiveness analysis? . . . The answer is found in Dr. Bonk's book. This makes it a great resource for people who must make healthcare decisions based on data and analysis provided by economists."
William F. McGhan, PharmD, PhD, Director, Graduate Program in Pharmacy Administration and Professor, Philadelphia College of Pharmacy, University of the Sciences in Philadelphia, Pennsylvania
"Pharmaceutical economics is an evolving research area, and an understanding of these concepts is critical for survival in the dynamic health care marketplace. This text is a valuable resource for students, practitioners, and researchers. It is a significant collection of information and studies, and everyone interested in health care and economics should consider this book for their personal library."
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