Conducting Research Surveys via E-mail and the Web

Conducting Research Surveys via E-mail and the Web pdf epub mobi txt 电子书 下载 2025

出版者:NBN (National Book Network)
作者:Ronald D. Fricker, Jr., Marc N. Matthias Schonlau
出品人:
页数:142
译者:
出版时间:1998-2-14
价格:GBP 15.99
装帧:Paperback
isbn号码:9780833031105
丛书系列:
图书标签:
  • 研究方法
  • 调查研究
  • 网络调查
  • 电子邮件调查
  • 问卷设计
  • 数据收集
  • 定量研究
  • 社会科学研究
  • 在线调查
  • 研究技巧
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具体描述

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

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Quantitative Communication Research

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Quantitative Communication Research

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Quantitative Communication Research

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Quantitative Communication Research

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Quantitative Communication Research

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