Capitalizing on Culture

Capitalizing on Culture pdf epub mobi txt 電子書 下載2025

出版者:Univ of Toronto Pr
作者:Gunster, Shane
出品人:
頁數:380
译者:
出版時間:2004-7
價格:$ 41.81
裝幀:HRD
isbn號碼:9780802036933
叢書系列:
圖書標籤:
  • 文化資本
  • 文化營銷
  • 品牌戰略
  • 消費者行為
  • 市場營銷
  • 文化趨勢
  • 商業洞察
  • 品牌文化
  • 文化傳播
  • 營銷策略
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具體描述

Building on the work of Theodor Adorno and Walter Benjamin, Capitalizing on Culture presents an innovative, accessible, and timely exploration of critical theory in a cultural landscape dominated by capital. Despite the increasing prevalence of commodification as a dominant factor in the production, promotion, and consumption of most forms of mass culture, many in the cultural studies field have failed to engage systematically either with culture as commodity or with critical theory. Shane Gunster corrects that oversight, providing attentive readings of Adorno and Benjamin's work in order to generate a complex, non-reductive theory of human experience that attends to the opportunities and dangers arising from the confluence of culture and economics.Gunster juxtaposes Benjamin's thoughts on memory, experience, and capitalism with Adorno's critique of mass culture and modern aesthetics to illuminate the key position that the commodity form plays in each thinker's work and to invigorate the dialectical complexity their writings acquire when considered together. This blending of perspectives is subsequently used to ground a theoretical interrogation of the comparative failure of cultural studies to engage substantively with the effect of commodification upon cultural practices. As a result, Capitalizing on Culture offers a fresh examination of critical theory that will be valuable to scholars studying the intersection of culture and capitalism.

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