图书标签: 葡萄酒
发表于2024-11-07
Wine and Society pdf epub mobi txt 电子书 下载 2024
Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product this book is the first to do just that. "Wine and Society": the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: That the core of wine production and consumption is shaped by historical, geographical and cultural factors. Wine production in European and new world are looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce. It includes the terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits (or otherwise) to the customer. It includes the contemporary wine consumer and lifestyle factors looking at wine clubs, tourism, education, culture and literature. It covers the politics and economics of wine from supporting rural industries in France to protecting customers from deception and health risks. It is suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns. It examines the relationship of wine to the cultures which produce and consume it, the meaning of wine consumption and its impact on society and lifestyles. It looks behind the marketing of wine, and reveals what hidden messages are contained in wine advertising. It uses a wide framework, exploring how these issues have been shaped by the past, and how they exist in different ways around the world, encouraging analysis and reflection.
配合Mr.Charters的同名课程的参考书目,但其实书的丰富程度相比课程要多很多,里面涉及的内容也远不止“社会Society”这个层面,还有历史、文化等方面。不过对词汇要求比较高,Steve本人也是一个非常注重措辞的人,加上内容略枯燥,啃起来相对难一点,但如果想要了解葡萄酒随着历史发展与人类社会进程之间的联系和影响互动的话,这是一本不错的书。
评分配合Mr.Charters的同名课程的参考书目,但其实书的丰富程度相比课程要多很多,里面涉及的内容也远不止“社会Society”这个层面,还有历史、文化等方面。不过对词汇要求比较高,Steve本人也是一个非常注重措辞的人,加上内容略枯燥,啃起来相对难一点,但如果想要了解葡萄酒随着历史发展与人类社会进程之间的联系和影响互动的话,这是一本不错的书。
评分配合Mr.Charters的同名课程的参考书目,但其实书的丰富程度相比课程要多很多,里面涉及的内容也远不止“社会Society”这个层面,还有历史、文化等方面。不过对词汇要求比较高,Steve本人也是一个非常注重措辞的人,加上内容略枯燥,啃起来相对难一点,但如果想要了解葡萄酒随着历史发展与人类社会进程之间的联系和影响互动的话,这是一本不错的书。
评分配合Mr.Charters的同名课程的参考书目,但其实书的丰富程度相比课程要多很多,里面涉及的内容也远不止“社会Society”这个层面,还有历史、文化等方面。不过对词汇要求比较高,Steve本人也是一个非常注重措辞的人,加上内容略枯燥,啃起来相对难一点,但如果想要了解葡萄酒随着历史发展与人类社会进程之间的联系和影响互动的话,这是一本不错的书。
评分配合Mr.Charters的同名课程的参考书目,但其实书的丰富程度相比课程要多很多,里面涉及的内容也远不止“社会Society”这个层面,还有历史、文化等方面。不过对词汇要求比较高,Steve本人也是一个非常注重措辞的人,加上内容略枯燥,啃起来相对难一点,但如果想要了解葡萄酒随着历史发展与人类社会进程之间的联系和影响互动的话,这是一本不错的书。
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Wine and Society pdf epub mobi txt 电子书 下载 2024