Brands pdf epub mobi txt 電子書下載 2024

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Danesi, Marcel

Routledge

2006-5

176

214.00元

Pap

9780415279987

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发表于2024-11-13

Brands epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Brands pdf epub mobi txt 電子書下載 2024

圖書描述

Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture ; advertising campaigns; brands in the global village; and the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote them.

Brands 下載 mobi epub pdf txt 電子書