This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. While recognising the power of television, it also emphasises the importance of the social and political factors which affect the lives of individual viewers, showing how the interaction between the two can result in a disengagement with corporately produced culture at the same time as an appropriation of the images themselves into people's lives.
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The first book written in English I have read in my field.A book about television viewing of culture studies.The author firstly reviewed several studies of television viewing and theoretical perspective,and then oriented his research the perspective of cultural studies.Secondly,he used Ethnographic methods to analyze the activities of viewing.
评分The first book written in English I have read in my field.A book about television viewing of culture studies.The author firstly reviewed several studies of television viewing and theoretical perspective,and then oriented his research the perspective of cultural studies.Secondly,he used Ethnographic methods to analyze the activities of viewing.
评分The first book written in English I have read in my field.A book about television viewing of culture studies.The author firstly reviewed several studies of television viewing and theoretical perspective,and then oriented his research the perspective of cultural studies.Secondly,he used Ethnographic methods to analyze the activities of viewing.
评分The first book written in English I have read in my field.A book about television viewing of culture studies.The author firstly reviewed several studies of television viewing and theoretical perspective,and then oriented his research the perspective of cultural studies.Secondly,he used Ethnographic methods to analyze the activities of viewing.
评分The first book written in English I have read in my field.A book about television viewing of culture studies.The author firstly reviewed several studies of television viewing and theoretical perspective,and then oriented his research the perspective of cultural studies.Secondly,he used Ethnographic methods to analyze the activities of viewing.
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