In Defense of Negativity pdf epub mobi txt 電子書 下載 2024


In Defense of Negativity

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John G. Geer
University Of Chicago Press
2006-4-1
218
USD 54.00
Hardcover
9780226284989

圖書標籤: politics  communication  E   


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发表于2024-11-26

In Defense of Negativity epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

In Defense of Negativity epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

In Defense of Negativity pdf epub mobi txt 電子書 下載 2024



圖書描述

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. "In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, "In Defense of Negativity" concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

In Defense of Negativity 下載 mobi epub pdf txt 電子書

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In Defense of Negativity pdf epub mobi txt 電子書 下載
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