Man Appeal pdf epub mobi txt 電子書 下載 2024


Man Appeal

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Jobling, Paul
Berg Publishers
161
$31.95
Pap
9781845200879

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发表于2024-11-13

Man Appeal epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Man Appeal epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Man Appeal pdf epub mobi txt 電子書 下載 2024



圖書描述

This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes.

Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Man Appeal 下載 mobi epub pdf txt 電子書

著者簡介

Paul Jobling is Researcher in Arts and Architecture, University of Brighton. He is the author of Fashion Spreads.


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