Foundations of Marketing pdf epub mobi txt 电子书下载 2024

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Groucutt, Jonathan

Palgrave Macmillan

400

$ 44.07

Pap

9781403903273

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发表于2024-11-11

Foundations of Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Foundations of Marketing pdf epub mobi txt 电子书下载 2024

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This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework.Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.

Foundations of Marketing 下载 mobi epub pdf txt 电子书