Mastering Fashion Marketing pdf epub mobi txt 电子书 下载 2025
- Fashion
- Luxury
- FashionMarket
- Business&Management
- 时尚
- Tim.Jackson
- Market
- MKT
- 时尚营销
- 营销策略
- 品牌推广
- 数字营销
- 社交媒体
- 消费者行为
- 时尚行业
- 市场调研
- 奢侈品营销
- 零售营销
具体描述
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
作者简介
Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.
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比较高阶的营销书
评分比较高阶的营销书
评分比较高阶的营销书
评分比较高阶的营销书
评分比较高阶的营销书
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