Global and Transnational Business pdf epub mobi txt 電子書 下載2025
- 國際商務
- 跨國經營
- 全球化
- 商業戰略
- 國際貿易
- 跨文化管理
- 全球市場
- 國際營銷
- 供應鏈管理
- 國際金融
具體描述
In this new edition of a successful textbookthe authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
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