The Sporting Goods Industry pdf epub mobi txt 电子书下载 2024

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Lipsey, Richard A.

McFarland & Co Inc Pub

2006-8

169

$ 33.84

Pap

9780786427185

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发表于2024-11-25

The Sporting Goods Industry epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Sporting Goods Industry pdf epub mobi txt 电子书下载 2024

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This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers? products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.

The Sporting Goods Industry 下载 mobi epub pdf txt 电子书