Customer Experience Management pdf epub mobi txt 电子书 下载 2024


Customer Experience Management

简体网页||繁体网页
Bernd H. Schmitt
Wiley
2003-1-31
288
USD 50.00
Hardcover
9780471237747

图书标签: 营销  用户体验  日文  教科书   


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发表于2024-11-28

Customer Experience Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Customer Experience Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Customer Experience Management pdf epub mobi txt 电子书 下载 2024



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In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change. PRAISE FOR Customer Experience Management "In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."

– Martyn Straw, Chief Strategy Officer, BBDO Worldwide "Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘end game’ objectives that have never before been so beautifully focused."

– Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc. "With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."

– John Quelch, Senior Associate Dean for International Development

Harvard Business School

Customer Experience Management 下载 mobi epub pdf txt 电子书

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