Brand Babble pdf epub mobi txt 电子书 下载 2024


Brand Babble

简体网页||繁体网页
Don E. Schultz
South-Western Educational Pub
2003-03-01
156
USD 24.95
Hardcover
9780538727143

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发表于2024-11-12

Brand Babble epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Brand Babble epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Brand Babble pdf epub mobi txt 电子书 下载 2024



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Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as branding wisdom. They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on media-by-the-ton spending. The authors show how every successful brand is the sum of relationships between buyer and seller and explain how marketers best communicate with their customers through an integrated approach that reflects the nature of that relationship. Those approaches sets the stage for value-based branding that delivers the best value proposition to customers and increases the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the currency of value-based branding. Getting to it is merely a matter of cutting through all the Brand Babble, all the nonsense about brands and branding that is posing as new marketing insight. This book will be the essential ingredient in more insightful, easier, and, most important, more profitable branding work for both your company and your customers.

Brand Babble 下载 mobi epub pdf txt 电子书

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