CEO-Speak pdf epub mobi txt 電子書下載 2024

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Amernic/ Russell

McGill Queens Univ Pr

2007-9

256

$ 28.19

Pap

9780773533202

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发表于2024-11-13

CEO-Speak epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

CEO-Speak pdf epub mobi txt 電子書下載 2024

圖書描述

In a post-Enron world, corporate accountability and ethical behaviour have become increasingly important. Joel Amernic and Russell Craig consider the implications of the corporate language of leadership. "CEO-Speak" explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, "CEO-Speak" serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

CEO-Speak 下載 mobi epub pdf txt 電子書