Essentials Of Corporate Communication pdf epub mobi txt 电子书下载 2024

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Van Riel, Cees B. M./ Fombrun, Charles J.

Routledge

2006-8

328

$ 73.39

HRD

9780415328265

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发表于2024-11-13

Essentials Of Corporate Communication epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Essentials Of Corporate Communication pdf epub mobi txt 电子书下载 2024

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Essentials Of Corporate Communication 下载 mobi epub pdf txt 电子书