Corporate Reputations, Branding and People Management pdf epub mobi txt 电子书 下载 2024


Corporate Reputations, Branding and People Management

简体网页||繁体网页
Martin, Graeme/ Hetrick, Susan
Butterworth-Heinemann
2006-7
400
$ 73.39
Pap
9780750669504

图书标签:  


喜欢 Corporate Reputations, Branding and People Management 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-11

Corporate Reputations, Branding and People Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Corporate Reputations, Branding and People Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Corporate Reputations, Branding and People Management pdf epub mobi txt 电子书 下载 2024



图书描述

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors.The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland. It helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas. Use of case studies and examples helps the readers to put the theory into context and see how it's applied. It also provides a practical guide to developing appropriate HR policies and practices.

Corporate Reputations, Branding and People Management 下载 mobi epub pdf txt 电子书

著者简介


图书目录


Corporate Reputations, Branding and People Management pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Corporate Reputations, Branding and People Management pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有